We should all confess that 2020 has been a difficult year for many firms. The good news, however, is that 2021 is around the corner, and you have another chance to make a big comeback.

There are many marketing channels that small companies can take advantage of nowadays. But which one is best for your company? Let’s look at a few places that you can integrate into your plan for digital marketing.

But first, let’s warm up with 10 fast statistics that show the importance of exploiting social media marketing in 2019 in a broad way.

Search Engine Optimization

Search engine optimization (SEO) refers to a collection of activities that make sure your website is identified by your target audience. Hundreds of thousands of websites, many of which give the same thing you do, are competing with you. You’re able to stand out with a proper SEO plan.

Using the right keywords on your website is the first step in SEO implementation. Keywords are common search phrases used by your ideal clients. You will rank higher on search engine outcomes and get closer to attracting more clients by adding these targeted keywords to your website.

Content Marketing

Content marketing goes hand in hand with SEO. What? How? Content marketing enables you to integrate SEO keywords and address the questions of your target audience.

Via writing, one way you can do this is It’s a perfect way to build and publish blog posts on your website to add value to your target audience and direct them through the purchase process.

A customer would need a new exercise bike, for instance. A brand of exercise equipment can publish on its website a blog about what characteristics to look for in an exercise bike. The user is now able to make an informed decision about what sort of exercise bike to buy after reading the blog post.

This is just one instance of content marketing, of course. You aren’t limited to blog posts alone. Videos, infographics, case studies, checklists and e-books may consist of content marketing.

E-mail Marketing

They also think of irritating emails that are sent straight to the spam folder when people think of email marketing. Yet email marketing, when done right, can be a gold mine. It’s a cheap approach that can lead to useful conversions. Emails also help build awareness of the brand.

You must first collect eligible leads to get started with email marketing. There are many ways you can do this, but through lead capture forms, the most common method is. Lead capture forms gather names and email addresses from website users.

Pay-Per-Click Ads

A pay-per-click (PPC) ad is a way to spend money on website traffic. Essentially, each time someone clicks on the ad, you put advertisements on websites or search engines and pay a fee.

PPC is working on a bidding system, unlike other types of digital marketing. This implies that you have to bid on the ad keyword that you want your ad to cause or show.

Choosing a phrase that is important to your company and will boost conversions is crucial when you bid on a keyword. If you have done SEO research on keywords, you can use these keywords in your bid.